Wednesday, 3 June 2026

Seth's Blog : Professionals know how to talk about it

We evolved words on top of our primordial ability to have feelings. Words allow us to be specific, to understand a situation more completely and to teach. Our hunches and feelings still matter, but professionals choose to be able to talk about their ...
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Professionals know how to talk about it

We evolved words on top of our primordial ability to have feelings.

Words allow us to be specific, to understand a situation more completely and to teach.

Our hunches and feelings still matter, but professionals choose to be able to talk about their work.

Learn the words and then make the choice to use them.

        

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Tuesday, 2 June 2026

Seth's Blog : Stop ruining it

Paul McGowan makes stereos. To paraphrase his insight: The musicality isn't a feature you add to an amplifier. It's what's left when you stop ruining it. To expand: Customer delight isn't something we add to our projects. It's what's left if we don't ...
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Stop ruining it

Paul McGowan makes stereos. To paraphrase his insight: The musicality isn’t a feature you add to an amplifier. It’s what’s left when you stop ruining it.

To expand: Customer delight isn’t something we add to our projects. It’s what’s left if we don’t ruin it.

Curiosity isn’t simply what’s left after a complete education. It’s still there if the system doesn’t ruin it.

Or perhaps: Satisfaction in our work isn’t created by the boss. It’s what’s left if they don’t ruin it.

And one last one: Trust isn’t something a brand builds with an ad campaign. It’s what’s left if the marketers don’t ruin it.

        

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