Tuesday, 9 June 2026

Seth's Blog : None of it is important (and all of it is)

Steinbeck points out that the stars shine in the sky, regardless of the drama here on Earth. Perspective fools us into believing that our point of view is primary, but it's not difficult to imagine a more distant (or closer) one that would change ...
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None of it is important (and all of it is)

Steinbeck points out that the stars shine in the sky, regardless of the drama here on Earth.

Perspective fools us into believing that our point of view is primary, but it’s not difficult to imagine a more distant (or closer) one that would change everything.

The service at table 7 might not matter much to the waiter, but it matters a great deal to the elderly couple celebrating a positive medical diagnosis. The greeting you offer to a stranger might seem trivial to you, but it could change the arc of that stranger’s day. And the drama that consumes us in this moment might be forgotten in just a few days…

“Important” always requires a modifier. Important to whom? Compared to what? In what time frame?

It’s all important. And none of it is.

        

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Monday, 8 June 2026

Seth's Blog : Art is a verb

If a machine makes a painting that no one ever sees, it might be well-crafted or match some objective form of beauty, but it's not art. Art changes the creator and the viewer. Art requires participation. Art is a verb. Decoration is important. Beauty ...
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Art is a verb

If a machine makes a painting that no one ever sees, it might be well-crafted or match some objective form of beauty, but it’s not art.

Art changes the creator and the viewer. Art requires participation. Art is a verb.

Decoration is important. Beauty matters. But decoration and beauty are insufficient to create art. Music, images, tastes and words become art when a transformation happens.

“What is the change you seek to make?” The answer to that question can inform our work.

No change, no art.

        

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