Sunday, 10 May 2026

Seth's Blog : Empathy is difficult

It requires skill and effort. It can be taught. And it's worth prioritizing. When we wing it, allocate little time to it or assume it's a side effect of our work, we diminish the effort and blur our focus. “I wonder what it's like to be you” is part ...
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Empathy is difficult

It requires skill and effort. It can be taught. And it’s worth prioritizing.

When we wing it, allocate little time to it or assume it’s a side effect of our work, we diminish the effort and blur our focus.

“I wonder what it’s like to be you” is part of what makes us human, but we’re rarely as focused on this work as we could be.

Simply announcing how hard it is is a fine place to begin.

        

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Saturday, 9 May 2026

Seth's Blog : The narrow window of redemption

Where did the five-second rule come from? Science makes it clear that if disgusting germs are going to go from the floor to your toast, it's going to take less than five seconds for that to happen. It might as well be the four-minute rule as far as food ...
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The narrow window of redemption

Where did the five-second rule come from?

Science makes it clear that if disgusting germs are going to go from the floor to your toast, it’s going to take less than five seconds for that to happen.

It might as well be the four-minute rule as far as food safety goes.

But it’s compelling and universal. A chance to fix a relatively small error, one associated with an outcome you were hoping for.

Innovation involves lots of failure, but we rarely encourage ourselves to adopt a five-second rule when we’re brainstorming, inventing or developing what’s next.

Please do.

Tiny mistakes are fixable. Avoiding them is how we get stuck.

        

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