Thursday, 31 October 2013

Seth's Blog : Godin's first law of pizza

 

Godin's first law of pizza

Pizza quality is inversely proportional to flexibility. At some places, the inflexibility can be appropriately confused with callous indifference or even rudeness.

Saying yes to every prospect and every request isn't the point of most organizations. The point is to do work that people seek out, that changes things for the better, to bring ideas that spread to the world.

Some of the legendary families that serve great pizza in New York aren't in the customer service business. They're in the great pizza business.

Saying yes to every request is one way to do business, but it's not the only way.

       

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Wednesday, 30 October 2013

Seth's Blog : On owning it

 

On owning it

If you announce what you want, if you are clear about what's on offer, if you set goals...

  • the chances of accomplishing your goal go up, and so does...
  • the chance that you will be disappointed

For many people, apparently, it's better to not get what you want than it is to be disappointed. The resistance is powerful indeed.

Every time you use waffle words, back off from a clear statement of values and priorities and most of all, think about what's likely instead of what's possible, you are selling yourself out. Not just selling yourself out, but doing it too cheaply.

Own your dreams. There is no better way to make them happen.

       

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Tuesday, 29 October 2013

Seth's Blog : Room at the top

 

Room at the top

There’s always a spot for the best in the market.

Not the most expensive, but the one that most ideally suits the needs of those that care.

It's easy to get lost in the chaos of mediocre, of discount, of close and cheap. But if you're the best, among the people who care to find and talk about the best, no market is too crowded.

The hard part is figuring out what 'best' means.

       

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Monday, 28 October 2013

Seth's Blog : Naming tool of the year

 

Naming tool of the year

When it's time to name your project, you probably want to find a domain for it. And, alas, all the obvious and most of the silly dot com choices were taken a very long time ago.

Time for wordoid.

Scroll down on the left, put a short word in the 'pattern' box and off you go.

       

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Seth's Blog : 1,000 bands

 

1,000 bands

Brian Eno possibly said that, "the first Velvet Underground record may have only sold 1,000 copies, but every person who bought it started a band." [*]

It certainly wasn't a bestselling album, but without a doubt, it changed things.

The scarcity mindset pushes us to corner the market, to be the only one selling what we sell.

The abundance alternative, though, is to understand that many of us sell ideas, not widgets, and that ideas are best when used, and the more they get used, the more ideas they spawn.

Kevin Kelly has inspired 10,000 companies, and Shepard Fairey, a generation of artists.

How many bands will you inspire today?

* Two footnotes here. The first is that like most revolutionary ideas that start a ruckus, the first album was poorly reviewed. It wasn't the obvious next thing, the idea that's easy to celebrate. And second, Eno's quote has been amended over time: "I was talking to Lou Reed the other day and he said that the first Velvet Underground record sold 30,000 copies in the first five years. The sales have picked up in the past few years, but I mean, that record was such an important record for so many people. I think everyone who bought one of those 30,000 copies started a band!"

       

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