Seth's Blog : In search of specific

So much pressure to be general, to be all inclusive, to aim for the middle. That's what meetings push you to do. Advertising. Social. But what if you were specific instead? Precisely for you, not you. Precisely does this, not that. When you're specific, ...

In search of specific

So much pressure to be general, to be all inclusive, to aim for the middle.

That’s what meetings push you to do.

Advertising.

Social.

But what if you were specific instead? Precisely for you, not you. Precisely does this, not that.

When you’re specific, you only find two kinds of people: people who are delighted, and the rest.

Specific can be its own reward.

  

…
You're getting this note because you subscribed to Seth Godin's blog. Don't want to get this email anymore? Click the link below to unsubscribe.

---

Safely Unsubscribe • Archives • Preferences • Contact • Subscribe • Privacy

---

Email subscriptions powered by FeedBlitz, LLC • 365 Boston Post Rd, Suite 123 • Sudbury, MA 01776, USA